Gengo translator workbench
CATEGORIES /

Five workbench features to make translation easy

At Gengo, our workbench works hard with our translators around-the-clock. We are committed to making sure our company’s “engine” is running smoothly and efficiently at all times. In our last update, we improved the comments section, site navigation, and mobile-responsiveness of the translator workbench. Since then, we’ve made improvements to some existing features, in addition to …

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The Mobile App Localization Market

In many parts of the world, mobile is the only way to engage with customers. Fully localized mobile apps lead to more downloads, more customers and more purchases. Maximizing your mobile app’s ROI means taking your marketing strategy overseas. In our latest report, you’ll discover: Facts & figures on the global app market Key markets ...

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CATEGORIES /

Why you should sell internationally during the holidays

If you’re not selling overseas during this year’s holiday season, you’re missing out. Ecommerce sales in the US alone are expected to jump 16.6% during the 2017 holiday season, motivated by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. While the US holiday shopping season lasts from Thanksgiving ...

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CATEGORIES /

Five tips to boost global ecommerce sales this holiday season

As of last year, the overwhelming majority of U.S. shoppers are buying online, and ecommerce sales worldwide hit a record high of $1.3 trillion. The news couldn’t be better for ecommerce predictions for ecommerce sales this holiday season—global sales are expected to grow 6.4%. But just because there’s enough pie for everyone at this holiday ...

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CATEGORIES /

Machine learning is taking over, but there are drawbacks attached

Machine learning has joined artificial intelligence (AI) as a buzzword across various industries. The onset of big data has companies analyzing information like they never have before. Machine learning can be categorized into three parts: data processing, model building and deployment & monitoring. According to TechCrunch, the model building is where the machine learning happens—an ...

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Building a world-class sales team
CATEGORIES /

Gengo-dō: Building a world-class sales team

Gengo started with a novel idea and a single location in 2007. Today, we’re a global community made up of over 50 team members, 21,000+ translators and thousands of clients in almost every country on Earth. For a company that’s so inherently global, it also makes sense that our team doesn’t belong to any one ...

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Multilingual Content Strategy
CATEGORIES /

Planning content strategy for global markets

“Content” is today’s buzz word. Coupled with “strategy,” it can be the best tool you have for entering new markets or relaunching in an existing one. Marketers everywhere are scratching their heads—what is content strategy? It can be best described as a process of planning, creating, distributing and governing content. If your company has more ...

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