CATEGORIES /

Setting goals for localization success in 2018

The new year is right around the corner! Hopefully, your business is finishing off strong. As you look toward 2018, you’ll find that it’s worthwhile to get all your localization goals and plans settled early. With a clearly defined list of objectives, you and your team will stride into the new year confident to achieve …

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2017 Mobile Shopping Trends

We’ve shifted into mobile-first lifestyles. Smartphones are capable of providing the news, helping us communicate globally and giving us a platform to shop for whatever we want from the palm of our hands. Mobile shopping is huge. More than 60 percent of smartphone users have made an online purchase from their phone in the last ...

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Gengo translator workbench
CATEGORIES /

Five workbench features to make translation easy

At Gengo, our workbench works hard with our translators around-the-clock. We are committed to making sure our company’s “engine” is running smoothly and efficiently at all times. In our last update, we improved the comments section, site navigation, and mobile-responsiveness of the translator workbench. Since then, we’ve made improvements to some existing features, in addition to ...

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The Mobile App Localization Market

In many parts of the world, mobile is the only way to engage with customers. Fully localized mobile apps lead to more downloads, more customers and more purchases. Maximizing your mobile app’s ROI means taking your marketing strategy overseas. In our latest report, you’ll discover: Facts & figures on the global app market Key markets ...

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CATEGORIES /

Why you should sell internationally during the holidays

If you’re not selling overseas during this year’s holiday season, you’re missing out. Ecommerce sales in the US alone are expected to jump 16.6% during the 2017 holiday season, motivated by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. While the US holiday shopping season lasts from Thanksgiving ...

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CATEGORIES /

Five tips to boost global ecommerce sales this holiday season

As of last year, the overwhelming majority of U.S. shoppers are buying online, and ecommerce sales worldwide hit a record high of $1.3 trillion. The news couldn’t be better for ecommerce predictions for ecommerce sales this holiday season—global sales are expected to grow 6.4%. But just because there’s enough pie for everyone at this holiday ...

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CATEGORIES /

Machine learning is taking over, but there are drawbacks attached

Machine learning has joined artificial intelligence (AI) as a buzzword across various industries. The onset of big data has companies analyzing information like they never have before. Machine learning can be categorized into three parts: data processing, model building and deployment & monitoring. According to TechCrunch, the model building is where the machine learning happens—an ...

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