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Basics: What localization terms do you need to know?

Localization (or L10n) involves translation, but its main goal is to make a product feel like it has been created especially for a specific target market. For example, when translating content from Japanese into English, there are other considerations that won’t always be included in the translation process. These include converting currency from Yen into …

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Basics: Translation vs. Localization

The language services industry loves making things complicated. What’s transcreation? What about localization? Are they the same, and which service do I need for my business?

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How translation services help avoid miscommunication

Whether you’re operating a travel website, ecommerce business or anything in between achieving operation excellence both externally with customers and internally with your own employees depends upon communication. And good communication depends upon speaking the “same language” — both figuratively and literally. No matter what business you are in mistakes can happen when teams are ...

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The “Internet of Things” and the need for translation services

The Internet of Things is a product design megatrend that is impacting how both new and old companies innovate and turn designs into the next breakthrough. And as more IoT companies expand globally, the need for translation services that communicate critical data will also increase. Yet for many electronic product companies on the outside looking ...

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How Chinese tourists are impacting the travel industry

With over 135 million international departures in 2016, the Chinese travel market is the most powerful single source of change in the tourism industry. Chinese travelers typically spend double the international average—totaling $261 billion in 2016 and expected to reach $429 billion in 2020—so their impact on local economies around the world can be huge. ...

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CATEGORIES /

Setting goals for localization success in 2018

The new year is right around the corner! Hopefully, your business is finishing off strong. As you look toward 2018, you’ll find that it’s worthwhile to get all your localization goals and plans settled early. With a clearly defined list of objectives, you and your team will stride into the new year confident to achieve ...

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2017 Mobile Shopping Trends

We’ve shifted into mobile-first lifestyles. Smartphones are capable of providing the news, helping us communicate globally and giving us a platform to shop for whatever we want from the palm of our hands. Mobile shopping is huge. More than 60 percent of smartphone users have made an online purchase from their phone in the last ...

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