world cup translation
CATEGORIES /

Translation at the World Cup

The 2018 World Cup Russia is in full swing — and billions of people worldwide are tuning in to cheer on their favorite teams. While language is something that usually divides people, the World Cup is an event that undoubtedly brings the world together. And for global brands in particular, the World Cup presents a …

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glossaries
CATEGORIES /

Basics: Using glossaries for consistency, clarity

Need help using Gengo? Hitting a snag with text translation or site localization? In this series we’re taking it back to the basics. Instead of repeatedly explaining terms in the comments section, you can maintain term consistency across multiple translation jobs by using a glossary. A glossary is a collection of words with special translations ...

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CATEGORIES /

Basics: What localization terms do you need to know?

Localization (or L10n) involves translation, but its main goal is to make a product feel like it has been created especially for a specific target market. For example, when translating content from Japanese into English, there are other considerations that won’t always be included in the translation process. These include converting currency from Yen into ...

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translation
CATEGORIES /

Basics: Translation vs. Localization

The language services industry loves making things complicated. What’s transcreation? What about localization? Are they the same, and which service do I need for my business?

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translation services
CATEGORIES /

How translation services help avoid miscommunication

Whether you’re operating a travel website, ecommerce business or anything in between achieving operation excellence both externally with customers and internally with your own employees depends upon communication. And good communication depends upon speaking the “same language” — both figuratively and literally. No matter what business you are in mistakes can happen when teams are ...

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Internet of Things
CATEGORIES /

The “Internet of Things” and the need for translation services

The Internet of Things is a product design megatrend that is impacting how both new and old companies innovate and turn designs into the next breakthrough. And as more IoT companies expand globally, the need for translation services that communicate critical data will also increase. Yet for many electronic product companies on the outside looking ...

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How Chinese tourists are impacting the travel industry

With over 135 million international departures in 2016, the Chinese travel market is the most powerful single source of change in the tourism industry. Chinese travelers typically spend double the international average—totaling $261 billion in 2016 and expected to reach $429 billion in 2020—so their impact on local economies around the world can be huge. ...

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