CATEGORIES /

Machine learning is taking over, but there are drawbacks attached

Machine learning has joined artificial intelligence (AI) as a buzzword across various industries. The onset of big data has companies analyzing information like they never have before. Machine learning can be categorized into three parts: data processing, model building and deployment & monitoring. According to TechCrunch, the model building is where the machine learning happens—an …

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CATEGORIES /

The beginner’s guide to understanding multilingual SEO

This post was originally published on the Bablic blog. Interested in learning more about how Gengo + Bablic can help you translate your website? Read more about our partnership here.   What is multilingual SEO? Chances are, like most people, your site is optimized for English speakers. But, an increasing amount of businesses are offering ...

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Building a world-class sales team
CATEGORIES /

Gengo-dō: Building a world-class sales team

Gengo started with a novel idea and a single location in 2007. Today, we’re a global community made up of over 50 team members, 21,000+ translators and thousands of clients in almost every country on Earth. For a company that’s so inherently global, it also makes sense that our team doesn’t belong to any one ...

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Multilingual Content Strategy
CATEGORIES /

Planning content strategy for global markets

“Content” is today’s buzz word. Coupled with “strategy,” it can be the best tool you have for entering new markets or relaunching in an existing one. Marketers everywhere are scratching their heads—what is content strategy? It can be best described as a process of planning, creating, distributing and governing content. If your company has more ...

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App Localization
CATEGORIES /

Why app localization is smart business strategy

We’re living a “mobile-first” society — some would argue that it’s soon to be “mobile only.” The concept of either has basically reinvented product design and manufacturing, and has paved the way for services that we didn’t have even 10 years ago. We’re designing for tiny, handheld screens and we’re making our content accessible in ...

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WordPress Translation
CATEGORIES /

How to translate your multilingual WordPress theme

This is a guest post written by a Gengo partner. Penetration of your business into different countries around the world requires a lot of determination and the right tools to make the adaptation into foreign markets easier. One such tool is a multilingual website—a website with multiple language mutations, located on one “home” domain. But ...

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chinese branding
CATEGORIES /

Why your business needs a Chinese name

What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to understand why so many companies set their eyes on the Chinese market. China, with its ...

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