chinese branding
CATEGORIES /

Why your business needs a Chinese name

What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to understand why so many companies set their eyes on the Chinese market. China, with its …

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CATEGORIES /

Guide to Global Sales, #4: Delighting customers

In the third step of our Guide to Global Sales series, we reviewed ways to close the deal with your international customers. The fourth and final stage of the funnel involves keeping your global customers happy. Just because they’ve already spent money doesn’t mean you can forget about them. Smart marketers recognize the lifetime value of customers, and ...

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CATEGORIES /

Guide to Global Sales, #3: Closing the deal

In the second step of our Guide to Global Sales, we reviewed key strategies for engaging visitors on your site. Now that you’ve attracted and interacted with your audience, you need to transform those leads into paying customers. But how can you accomplish this? If you’ve worked in the ecommerce space, you’re familiar with the challenges associated with cart ...

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CATEGORIES /

How to say “Happy New Year” in 12 of the world’s most spoken languages

An astounding 7,097 languages are spoken in the world today, according to a recent report by Ethnologue. However, only 23 languages account for most of the world’s population and up to 90% will be extinct by 2100. We took a look at the 12 most widely spoken languages in 2016 and found out how different ...

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CATEGORIES /

Guide to Global Sales, #2: Maximizing conversion

In the first step of our Guide to Global Sales, we reviewed different ways to attract relevant international traffic to your site. Once you’ve attracted a global audience, the next step is to engage visitors and build their trust. Consider the following tips for boosting international conversion: Build trust with translated user content With widespread internet ...

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CATEGORIES /

Guide to Global Sales, #1: Attracting international traffic

Every online business has steps that people must take to become a customer. In this four part series, we’re dissecting the common acquisition funnel and applying it to global customers. From attracting new visitors to your site to localizing the checkout process, we’re mapping the entire customer journey with plenty of translation tips along the way. The ...

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CATEGORIES /

Three quick translation tips to reach global travelers

80% of consumers are unlikely to buy travel services online if the website isn’t in their native language. This is a major problem for travel brands—at least those that don’t cater to international travelers. In the travel industry, the ability to communicate in your target customer’s local language is essential. From hotels and airlines to online agencies, ...

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