translation_memory
CATEGORIES /

Top three business benefits of translation memory

If you’ve ever ordered translation, or are currently looking for language services, you’ve probably heard the phrase “translation memory” at some point in time. But how exactly does this popular tool work, and what does it mean for your localization efforts? Partnering with a language service provider that utilizes translation memory (TM) can help you ...

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CATEGORIES /

Translation tips for selling to Japanese customers

Is Japan on your list for global expansion? It definitely deserves a spot. The Japanese ecommerce market is expected to grow from $52 billion to over $80 billion over the next five years, according to a report by A.T. Kearney. Exponential eretail growth, along with intensified localization efforts in preparation for the 2020 Olympics, make ...

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CATEGORIES /

In-house vs. outsourced translation: Which is best?

So, your company is ready to expand overseas. Basically, you have two choices: create an in-house team or outsource to a firm that specializes in translation. But which option is best for your company? Before you sign up for something you regret, take a look at the pros and cons of both before making your ...

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CATEGORIES /

Guide to multilingual customer support

Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Just as you’re ready to pull the trigger, a question pops up in your mind. You scour the website looking for an answer, but can’t find customer resources written in your language or a local number to call for help. ...

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CATEGORIES /

Four tools for providing context to translators

Accurate, timely translations rely on the context provided. That being said, source content without context can be extremely difficult to translate even for the most experienced native speakers. That’s why providing clear direction by way of instructions or references is vital if you want to achieve high-quality output. Here at Gengo, we’re constantly seeking ways ...

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CATEGORIES /

Launching global websites in the French market

The 103rd Tour de France is well underway, with almost 200 cyclists covering 2,200 miles around France over the course of three weeks. The world’s biggest cycling race is being broadcasted to over 190 countries, attracting millions of viewers both domestically and internationally. France is the sixth largest economy in the world, and events such ...

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