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How to say “Happy New Year” in 12 of the world’s most spoken languages

An astounding 7,097 languages are spoken in the world today, according to a recent report by Ethnologue. However, only 23 languages account for most of the world’s population and up to 90% will be extinct by 2100. We took a look at the 12 most widely spoken languages in 2016 and found out how different ...

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Guide to Global Sales #2: Maximizing conversion

In the first step of our Guide to Global Sales, we reviewed different ways to attract relevant international traffic to your site. Once you’ve attracted a global audience, the next step is to engage visitors and build their trust. Consider the following tips for boosting international conversion:   Build trust with translated user content With widespread ...

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Guide to Global Sales #1: Attracting international traffic

Every online business has steps that people must take to become a customer. In this four part series, we’re dissecting the common acquisition funnel and applying it to global customers. From attracting new visitors to your site to localizing the checkout process, we’re mapping the entire customer journey with plenty of translation tips along the way.   ...

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Three quick translation tips to reach global travelers

80% of consumers are unlikely to buy travel services online if the website isn’t in their native language. This is a major problem for travel brands—at least those that don’t cater to international travelers. In the travel industry, the ability to communicate in your target customer’s local language is essential. From hotels and airlines to online agencies, ...

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translation_memory
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Top three business benefits of translation memory

If you’ve ever ordered translation, or are currently looking for language services, you’ve probably heard the phrase “translation memory” at some point in time. But how exactly does this popular tool work, and what does it mean for your localization efforts? Partnering with a language service provider that utilizes translation memory (TM) can help you ...

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Translation tips for selling to Japanese customers

Is Japan on your list for global expansion? It definitely deserves a spot. The Japanese ecommerce market is expected to grow from $52 billion to over $80 billion over the next five years, according to a report by A.T. Kearney. Exponential eretail growth, along with intensified localization efforts in preparation for the 2020 Olympics, make ...

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