chinese branding
CATEGORIES /

Why your business needs a Chinese name

What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to understand why so many companies set their eyes on the Chinese market. China, with its ...

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Guide to cross-border localization

The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? We’re proud to introduce ...

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Five tips for effective Chinese website localization

It’s the most populated nation on Earth, its biggest market, and the chief manufacturer of most of our goods. China is the largest market for ecommerce in the world, and its still growing, with predictions it will reach $1.1 trillion by 2020. The Chinese market is understandably very attractive for many companies looking to go global. But while ...

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CATEGORIES /

Guide to Global Sales #4: Delighting customers

In the third step of our Guide to Global Sales series, we reviewed ways to close the deal with your international customers. The fourth and final stage of the funnel involves keeping your global customers happy. Just because they’ve already spent money doesn’t mean you can forget about them. Smart marketers recognize the lifetime value of customers, and ...

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CATEGORIES /

Guide to Global Sales #3: Closing the deal

In the second step of our Guide to Global Sales, we reviewed key strategies for engaging visitors on your site. Now that you’ve attracted and interacted with your audience, you need to transform those leads into paying customers. But how can you accomplish this? If you’ve worked in the ecommerce space, you’re familiar with the challenges associated with cart ...

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CATEGORIES /

How to say “Happy New Year” in 12 of the world’s most spoken languages

An astounding 7,097 languages are spoken in the world today, according to a recent report by Ethnologue. However, only 23 languages account for most of the world’s population and up to 90% will be extinct by 2100. We took a look at the 12 most widely spoken languages in 2016 and found out how different ...

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