Multilingual Content Strategy
CATEGORIES /

Planning content strategy for global markets

“Content” is today’s buzz word. Coupled with “strategy,” it can be the best tool you have for entering new markets or relaunching in an existing one. Marketers everywhere are scratching their heads—what is content strategy? It can be best described as a process of planning, creating, distributing and governing content. If your company has more ...

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App Localization
CATEGORIES /

Why app localization is smart business strategy

We’re living a “mobile-first” society — some would argue that it’s soon to be “mobile only.” The concept of either has basically reinvented product design and manufacturing, and has paved the way for services that we didn’t have even 10 years ago. We’re designing for tiny, handheld screens and we’re making our content accessible in ...

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WordPress Translation
CATEGORIES /

How to translate your multilingual WordPress theme

This is a guest post written by a Gengo partner. Penetration of your business into different countries around the world requires a lot of determination and the right tools to make the adaptation into foreign markets easier. One such tool is a multilingual website—a website with multiple language mutations, located on one “home” domain. But ...

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chinese branding
CATEGORIES /

Why your business needs a Chinese name

What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to understand why so many companies set their eyes on the Chinese market. China, with its ...

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Guide to cross-border localization

The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? We’re proud to introduce ...

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alignnone

Five tips for effective Chinese website localization

It’s the most populated nation on Earth, its biggest market, and the chief manufacturer of most of our goods. China is the largest market for ecommerce in the world, and its still growing, with predictions it will reach $1.1 trillion by 2020. The Chinese market is understandably very attractive for many companies looking to go global. But while ...

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