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Guide to Global Sales, #1: Attracting international traffic

Every online business has steps that people must take to become a customer. In this four part series, we’re dissecting the common acquisition funnel and applying it to global customers. From attracting new visitors to your site to localizing the checkout process, we’re mapping the entire customer journey with plenty of translation tips along the way. The ...

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Three quick translation tips to reach global travelers

80% of consumers are unlikely to buy travel services online if the website isn’t in their native language. This is a major problem for travel brands—at least those that don’t cater to international travelers. In the travel industry, the ability to communicate in your target customer’s local language is essential. From hotels and airlines to online agencies, ...

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translation_memory
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Top three business benefits of translation memory

If you’ve ever ordered translation, or are currently looking for language services, you’ve probably heard the phrase “translation memory” at some point in time. But how exactly does this popular tool work, and what does it mean for your localization efforts? Partnering with a language service provider that utilizes translation memory (TM) can help you ...

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Guide to multilingual customer support

Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Just as you’re ready to pull the trigger, a question pops up in your mind. You scour the website looking for an answer, but can’t find customer resources written in your language or a local number to call for help. ...

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Four tools for providing context to translators

Accurate, timely translations rely on the context provided. That being said, source content without context can be extremely difficult to translate even for the most experienced native speakers. That’s why providing clear direction by way of instructions or references is vital if you want to achieve high-quality output. Here at Gengo, we’re constantly seeking ways ...

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Launching global websites in the French market

The 103rd Tour de France is well underway, with almost 200 cyclists covering 2,200 miles around France over the course of three weeks. The world’s biggest cycling race is being broadcasted to over 190 countries, attracting millions of viewers both domestically and internationally. France is the sixth largest economy in the world, and events such ...

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