Guide to Global Sales, #1: Attracting international traffic
Every online business has steps that people must take to become a customer. In this four part series, we’re dissecting the common acquisition funnel and applying it to global customers. From attracting new visitors to your site to localizing the checkout process, we’re mapping the entire customer journey with plenty of translation tips along the way. ...
Three quick translation tips to reach global travelers
80% of consumers are unlikely to buy travel services online if the website isn’t in their native language. This is a major problem for travel brands—at least those that don’t cater to international travelers. In the travel industry, the ability to communicate in your target customer’s local language is essential. From hotels and airlines to online agencies, ...
Top three business benefits of translation memory
If you’ve ever ordered translation, or are currently looking for language services, you’ve probably heard the phrase “translation memory” at some point in time. But how exactly does this popular tool work, and what does it mean for your localization efforts? Partnering with a language service provider that utilizes translation memory (TM) can help you ...
Translation tips for selling to Japanese customers
Is Japan on your list for global expansion? It definitely deserves a spot. The Japanese ecommerce market is expected to grow from $52 billion to over $80 billion over the next five years, according to a report by A.T. Kearney. Exponential eretail growth, along with intensified localization efforts in preparation for the 2020 Olympics, make ...
In-house vs. outsourced translation: Which is best?
So, your company is ready to expand overseas. Basically, you have two choices: create an in-house team or outsource to a firm that specializes in translation. But which option is best for your company? Before you sign up for something you regret, take a look at the pros and cons of both before making your ...
Guide to multilingual customer support
Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Just as you’re ready to pull the trigger, a question pops up in your mind. You scour the website looking for an answer, but can’t find customer resources written in your language or a local number to call for help. ...
