Translation at the World Cup
The 2018 World Cup Russia is in full swing — and billions of people worldwide are tuning in to cheer on their favorite teams. While language is something that usually divides people, the World Cup is an event that undoubtedly brings the world together. And for global brands in particular, the World Cup presents a ...
Basics: Using glossaries for consistency, clarity
Need help using Gengo? Hitting a snag with text translation or site localization? In this series we’re taking it back to the basics. Instead of repeatedly explaining terms in the comments section, you can maintain term consistency across multiple translation jobs by using a glossary. A glossary is a collection of words with special translations ...
Post-edited machine translation (PEMT) and the evolving role of translators
Predicted to hit $1.5 billion by 2024, the machine translation market has shown steady growth over recent years as more and more businesses aim to go global. The rising demand for location-based content across industries such as e-commerce, electronics, travel and hospitality drives translation agencies and language service providers to use faster and more cost-effective ...
Basics: What localization terms do you need to know?
Localization (or L10n) involves translation, but its main goal is to make a product feel like it has been created especially for a specific target market. For example, when translating content from Japanese into English, there are other considerations that won’t always be included in the translation process. These include converting currency from Yen into ...
Basics: Translation vs. Localization
The language services industry loves making things complicated. What’s transcreation? What about localization? Are they the same, and which service do I need for my business?
How translation services help avoid miscommunication
Whether you’re operating a travel website, ecommerce business or anything in between achieving operation excellence both externally with customers and internally with your own employees depends upon communication. And good communication depends upon speaking the “same language” — both figuratively and literally. No matter what business you are in mistakes can happen when teams are ...
