WordPress Translation
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How to translate your multilingual WordPress theme

This is a guest post written by a Gengo partner. Penetration of your business into different countries around the world requires a lot of determination and the right tools to make the adaptation into foreign markets easier. One such tool is a multilingual website—a website with multiple language mutations, located on one “home” domain. But ...

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chinese branding
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Why your business needs a Chinese name

What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to understand why so many companies set their eyes on the Chinese market. China, with its ...

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Five steps to selling internationally on Amazon

It’s no understatement to say that Amazon dominates online retail. With 11 marketplaces spread across North America, Europe and Asia, as well as customers in 180+ countries, the ecommerce giant connects retailers to millions of customers worldwide. By only listing your products in your native language, you’re limiting your store’s potential for growth. If you ...

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alignnone

Five tips for effective Chinese website localization

It’s the most populated nation on Earth, its biggest market, and the chief manufacturer of most of our goods. China is the largest market for ecommerce in the world, and its still growing, with predictions it will reach $1.1 trillion by 2020. The Chinese market is understandably very attractive for many companies looking to go global. But while ...

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CATEGORIES /

Guide to Global Sales #4: Delighting customers

In the third step of our Guide to Global Sales series, we reviewed ways to close the deal with your international customers. The fourth and final stage of the funnel involves keeping your global customers happy. Just because they’ve already spent money doesn’t mean you can forget about them. Smart marketers recognize the lifetime value of customers, and ...

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CATEGORIES /

Guide to Global Sales #3: Closing the deal

In the second step of our Guide to Global Sales, we reviewed key strategies for engaging visitors on your site. Now that you’ve attracted and interacted with your audience, you need to transform those leads into paying customers. But how can you accomplish this? If you’ve worked in the ecommerce space, you’re familiar with the challenges associated with cart ...

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