The Mobile App Localization Market
In many parts of the world, mobile is the only way to engage with customers. Fully localized mobile apps lead to more downloads, more customers and more purchases. Maximizing your mobile app’s ROI means taking your marketing strategy overseas. In our latest report, you’ll discover: Facts & figures on the global app market Key markets ...
Why you should sell internationally during the holidays
If you’re not selling overseas during this year’s holiday season, you’re missing out. Ecommerce sales in the US alone are expected to jump 16.6% during the 2017 holiday season, motivated by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. While the US holiday shopping season lasts from Thanksgiving ...
Five tips to boost global ecommerce sales this holiday season
As of last year, the overwhelming majority of U.S. shoppers are buying online, and ecommerce sales worldwide hit a record high of $1.3 trillion. The news couldn’t be better for ecommerce predictions for ecommerce sales this holiday season—global sales are expected to grow 6.4%. But just because there’s enough pie for everyone at this holiday ...
Machine learning is taking over, but there are drawbacks attached
Machine learning has joined artificial intelligence (AI) as a buzzword across various industries. The onset of big data has companies analyzing information like they never have before. Machine learning can be categorized into three parts: data processing, model building and deployment & monitoring. According to TechCrunch, the model building is where the machine learning happens—an ...
The beginner’s guide to understanding multilingual SEO
This post was originally published on the Bablic blog. Interested in learning more about how Gengo + Bablic can help you translate your website? Read more about our partnership here. What is multilingual SEO? Chances are, like most people, your site is optimized for English speakers. But, an increasing amount of businesses are offering ...
Gengo-dō: Building a world-class sales team
Gengo started with a novel idea and a single location in 2007. Today, we’re a global community made up of over 50 team members, 21,000+ translators and thousands of clients in almost every country on Earth. For a company that’s so inherently global, it also makes sense that our team doesn’t belong to any one ...
