The Internet of Things is a product design megatrend that is impacting how both new and old companies innovate and turn designs into the next breakthrough. And as more IoT companies expand globally, the need for translation services that communicate critical data will also increase. Yet for many electronic product companies on the outside looking in at the potential of the IoT market, one lingering question remains:
What exactly is the “Internet of Things”?
If you’re still confused about what the “Internet of Things” actually means and why you should care then you’re hardly alone. In fact, nearly half (43%) of the manufacturing executives polled by LNS Research said they don’t know anything about the IoT market. What’s more, only 10% say they’ve started to invest in IoT technologies.
The concept of “Internet of Things” dates back almost a century. In 1926, Nikola Tesla said, “When wireless is perfectly applied, the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole…and the instruments through which we shall be able to do this will be amazingly simple compared with our present telephone. A man will be able to carry one in his vest pocket.”
As a modern working definition, Internet of Things is the advanced connectivity of global devices, systems, and services over a variety of protocols, domains, and applications. “Things”, in IoT, can refer to a broad array of devices, such as heart monitoring implants, biochip transponders on farm animals, automobiles with built-in sensors or field operation devices that assist firefighters in search and rescue. The interconnection of these embedded devices will usher in omnipresent automation in nearly all fields.
As innovative product designers dream up countless ways to exploit the inherent connectivity that will be offered in intelligent products, you can bet your sensor-covered shorts that an endless universe of new devices will explode upon the market. And as user-oriented computing expands, so will the Internet of Things market.
For example, a few years ago Google bought Nest for $3.2 billion dollars. Now the company has expanded globally, driving the demand to have these products translated to the language of each of these countries’ motherland. Fitbit, the market leader in wearables, is another IoT company that has expanded internationally due in no small part to ensuring their products were accurately translated to the languages of those global markets.
From a product design perspective, the opportunity is big and the possibilities are endless; however, too often IoT companies fail to reach their global potential because they have failed to find ways to translate the product’s value or instruction guide to the language of those markets.
Sensors embedded in everything from buildings to vehicles to clothing are solving real-life problems. An office that tells you the lights are on, a bike (or a dog) quietly alerts you that it’s been stolen with its location, dance aerobics shoes that can let you know when they’re worn out, and a couch could holler, belch or burp depending upon your downloadable alert tone when it has swallowed your keys.
Imagine how much easier Pee-Wee Herman’s quest to find his stolen bike would have been with an IoT solution. In the next wave of IoT development, we’ll see the aggregation of connected devices propagated into truly smart homes, smart factories, smart grids and smart cities.
And while Tesla’s vision for a “perfectly applied” wireless technology and “simple” tools has not as of yet proven to be totally accurate; there’s no doubt that the IoT market has become a viable reality with commercially successful deployments in several markets, ranging from consumer electronics and fitness wearables to medical devices.
The IoT market will impact every aspect of our lives, and transform how we interact with both physical and digital worlds around the world. From virtual reality to self-driving cars to wearable devices, the opportunities are endless. We are entering a quantified world, so hold on to your IoT hat.
If you are an IoT company developing the next big thing with ambitions to scale globally, then click here to see how Gengo can translate your message to match the market.
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