We’re big fans of companies who decide to go global. But we’ll never kid you that it’s a piece of cake.
We work with a large number of mid-size businesses and enterprises, who are taking the leap of international expansion for the first time. Some do great, others have difficulties as they expand across borders. So along the way, we collect advice and experiences from those who succeed, in order to help make it easier for you.
The biggest things we’ve learned are that planning, taking it step-by-step, and doing your research can never be underestimated.
So we put together three white papers which will give you a head start. They’re all free, and ready to download now from Gengo.
Going Global Part I features the facts and figures to help you decide which markets to enter and when. It’s a great overview if you’re considering trying foreign markets for the first time, and want some hard numbers presented in a simple format.
Going Global Part II is packed with advice from companies like Twitter, Google, Last.fm, Mozilla, Fon, Etsy, HootSuite and Gree. Insiders tell you where they went wrong, and what to watch out for. The advice all comes together into a practice we call “Lean Globalization” which means iterating fast, and treating global expansion like a new startup.
Going Global for ECommerce is aimed at anyone who’s selling online. We talk about specifics to do with translating your product catalog, prioritizing different kinds of marketing as you expand, and ways to take a step-by-step approach that doesn’t break the bank.
Go global with Gengo’s people-powered translation platform.