Category: Media

The Mobile App Localization Market

In many parts of the world, mobile is the only way to engage with customers. Fully localized mobile apps lead to more downloads, more customers and more purchases. Maximizing your mobile app’s ROI means taking your marketing strategy overseas. In …

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Challenges and quirks in translating social media content

“My dog ate my homework.” 19 characters. “mein Hund aß meine Hausarbeit.” 26 characters. “Mi perro se comió me tarea.” 22 characters. The above numbers may look similar, but when you’re trying to plan out a tweet in translation, the …

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Tools and tricks for multilingual social marketing

Managing multilingual social media takes an already complicated job and multiplies it by the number of languages, with a few additional monkey wrenches thrown in. Not only do you have to plan the basic social media strategy for multiple accounts …

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Translating social media: the pre-social translation flow

Social media works best when paired with other content marketing. It’s a way for you to tell people about your offers and deals, show the new e-book you’ve created, share your latest white paper, and most importantly, engage with your …

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The basics of multilingual social marketing

How would you feel if you walked into a party, and everyone else was speaking to each other in Spanish—but you only spoke English. Uncomfortable, right? Any good host would make sure you were included in the conversation. If social …

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The guide to global social media

Social media has become a necessity for marketers. It provides brands with a low-cost platform to directly connect with customers. While a lot of companies have established a solid strategy in their native tongue, they’re leaving out the rest of …

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