Category: Ecommerce

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Translation tips for selling to Japanese customers

Is Japan on your list for global expansion? It definitely deserves a spot. The Japanese ecommerce market is expected to grow from $52 billion to over $80 billion over the next five years, according to a report by A.T. Kearney. …

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Launching global websites in the French market

The 103rd Tour de France is well underway, with almost 200 cyclists covering 2,200 miles around France over the course of three weeks. The world’s biggest cycling race is being broadcasted to over 190 countries, attracting millions of viewers both …

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Technical do’s and don’ts for global ecommerce

Content management is simple in your home country. Your ecommerce website typically does everything for you except write the content itself. But when expanding into foreign markets, you’ll be confronted with technical decisions you’ve never faced before. All of a …

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The guide to managing global ecommerce content

Your website may contain hundreds of pages of content, especially if you have thousands of products. When you go global, you may think you’ll have to translate everything at once, but in fact, the opposite is true. What you need …

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The art of defining your global offering

Is your ecommerce business the online equivalent of a big box store, carrying everything including the kitchen sink? Or does it feature a limited, but popular, selection of products? Have you thought about exactly which of those products you want …

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The basics of global ecommerce

Large and lucrative, with the chance for low-cost distribution, global markets are tempting bait for ecommerce businesses. Even though success seems to dangle there for the taking, it’s hard to know where to start, what to focus on first and …

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