Category: Business Insights

CATEGORIES /

Setting goals for localization success in 2018

The new year is right around the corner! Hopefully, your business is finishing off strong. As you look toward 2018, you’ll find that it’s worthwhile to get all your localization goals and plans settled early. With a clearly defined list …

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2017 Mobile Shopping Trends

We’ve shifted into mobile-first lifestyles. Smartphones are capable of providing the news, helping us communicate globally and giving us a platform to shop for whatever we want from the palm of our hands. Mobile shopping is huge. More than 60 …

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The Mobile App Localization Market

In many parts of the world, mobile is the only way to engage with customers. Fully localized mobile apps lead to more downloads, more customers and more purchases. Maximizing your mobile app’s ROI means taking your marketing strategy overseas. In …

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CATEGORIES /

Machine learning is taking over, but there are drawbacks attached

Machine learning has joined artificial intelligence (AI) as a buzzword across various industries. The onset of big data has companies analyzing information like they never have before. Machine learning can be categorized into three parts: data processing, model building and …

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CATEGORIES /

The beginner’s guide to understanding multilingual SEO

This post was originally published on the Bablic blog. Interested in learning more about how Gengo + Bablic can help you translate your website? Read more about our partnership here.   What is multilingual SEO? Chances are, like most …

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Multilingual Content Strategy
CATEGORIES /

Planning content strategy for global markets

“Content” is today’s buzz word. Coupled with “strategy,” it can be the best tool you have for entering new markets or relaunching in an existing one. Marketers everywhere are scratching their heads—what is content strategy? It can be …

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