Category: Business Insights

CATEGORIES /

Basics: What localization terms do you need to know?

Localization (or L10n) involves translation, but its main goal is to make a product feel like it has been created especially for a specific target market. For example, when translating content from Japanese into English, there are other considerations that …

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CATEGORIES /

Basics: Translation vs. Localization

The language services industry loves making things complicated. What’s transcreation? What about localization? Are they the same, and which service do I need for my business?…

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CATEGORIES /

How translation services help avoid miscommunication

Whether you’re operating a travel website, ecommerce business or anything in between achieving operation excellence both externally with customers and internally with your own employees depends upon communication. And good communication depends upon speaking the “same language” — both figuratively …

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CATEGORIES /

The “Internet of Things” and the need for translation services

The Internet of Things is a product design megatrend that is impacting how both new and old companies innovate and turn designs into the next breakthrough. And as more IoT companies expand globally, the need for translation services that communicate …

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Top 8 global consumer trends you should know in 2018

Despite the abundance of information, the consumer remains harder than ever to understand. In 2018, we see traditional life-stage progressions no longer conforming to rigid patterns, and may not even feature in consumer lives. Brands have new opportunities to optimize …

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How Chinese tourists are impacting the travel industry

With over 135 million international departures in 2016, the Chinese travel market is the most powerful single source of change in the tourism industry. Chinese travelers typically spend double the international average—totaling $261 billion in 2016 and expected …

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