Author: Megan Waters

CATEGORIES /

Basics: What localization terms do you need to know?

Localization (or L10n) involves translation, but its main goal is to make a product feel like it has been created especially for a specific target market. For example, when translating content from Japanese into English, there are other considerations that …

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global consumer trends
CATEGORIES /

Top 8 global consumer trends you should know in 2018

Despite the abundance of information, the consumer remains harder than ever to understand. In 2018, we see traditional life-stage progressions no longer conforming to rigid patterns, and may not even feature in consumer lives. Brands have new opportunities to optimize …

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How Chinese tourists are impacting the travel industry

With over 135 million international departures in 2016, the Chinese travel market is the most powerful single source of change in the tourism industry. Chinese travelers typically spend double the international average—totaling $261 billion in 2016 and expected …

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CATEGORIES /

Hall of fame: Catrina

We would like to welcome Catrina to our distinctive roster of hall of famers. A translator in two language pairs, Dutch to English and vice versa, her childhood hobbies kick started her journey to English fluency and her overseas work …

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CATEGORIES /

Hall of fame: Christine

Another polyglot gets the nod and enters the Hall of fame this year. Originally from Vancouver, Canada, Christine is a French, Portuguese and Spanish to English translator whose exposure to different cultures and languages has contributed to her accomplishments as …

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CATEGORIES /

Hall of fame: Charles

A Chinese-American who moved overseas to study Japanese, Charles has been a Japanese to English translator for five years. He believes cultural awareness is a prerequisite before learning professional translation tools, and advises translators to focus on constantly improving their …

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