Author: Alex Nguyen

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5 tips for effective Chinese website localization

It’s the most populated nation on Earth, its biggest market, and the chief manufacturer of most of our goods. China is the largest market for ecommerce in the world, and its still growing, with predictions it will reach $1.1 trillion …

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Guide to Global Sales, #4: Delighting customers

In the third step of our Guide to Global Sales series, we reviewed ways to close the deal with your international customers. The fourth and final stage of the funnel involves keeping your global customers happy. Just because they’ve …

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Guide to Global Sales, #3: Closing the deal

In the second step of our Guide to Global Sales, we reviewed key strategies for engaging visitors on your site. Now that you’ve attracted and interacted with your audience, you need to transform those leads into paying customers. …

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Guide to Global Sales, #2: Maximizing conversion

In the first step of our Guide to Global Sales, we reviewed different ways to attract relevant international traffic to your site. Once you’ve attracted a global audience, the next step is to engage visitors and build their trust

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Guide to Global Sales, #1: Attracting international traffic

Every online business has steps that people must take to become a customer. In this four part series, we’re dissecting the common acquisition funnel and applying it to global customers. From attracting new visitors to your site to localizing the …

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Three quick translation tips to reach global travelers

80% of consumers are unlikely to buy travel services online if the website isn’t in their native language. This is a major problem for travel brands—at least those that don’t cater to international travelers. In the travel industry, the ability …

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