Author: Alex Nguyen


Why you should sell internationally during the holidays

If you’re not selling overseas during this year’s holiday season, you’re missing out. Ecommerce sales in the US alone are expected to jump 16.6% during the 2017 holiday season, motivated by increases in mobile commerce and the intensifying online …


Building a world-class sales team

Gengo-dō: Building a world-class sales team

Gengo started with a novel idea and a single location in 2007. Today, we’re a global community made up of over 50 team members, 21,000+ translators and thousands of clients in almost every country on Earth. For a company that’s …


chinese branding

Why your business needs a Chinese name

What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to …


Five steps to selling internationally on Amazon

It’s no understatement to say that Amazon dominates online retail. With 11 marketplaces spread across North America, Europe and Asia, as well as customers in 180+ countries, the ecommerce giant connects retailers to millions of customers worldwide. By only listing …


Guide to cross-border localization

The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new …



Five tips for effective Chinese website localization

It’s the most populated nation on Earth, its biggest market, and the chief manufacturer of most of our goods. China is the largest market for ecommerce in the world, and its still growing, with predictions it will reach $1.1 trillion …


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