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  Sarah Siwak

Countdown to Going Global, #9: Check, double check, launch

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Congratulations! All of your hard work is almost ready for launch. Tip #9 is a reminder to pause and do a thorough final pass of all of your brand new multilingual content and web pages. …

  Sarah Siwak

Countdown to Going Global, #8: Translate cleanly

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Prior to translating your content with the service of your choice, you should do a bit of prep work to get the most out of it. …

  Sarah Siwak

Countdown to Going Global, #7: Internationalize properly

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When we talk about internationalization, we’re talking about adapting your website (and, for tech companies, software/platform) so that it’s ready for translation and localization. …

  Sarah Siwak

Countdown to Going Global, #6: Select the best translation tools and services

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Once you know what you’re translating, it’s time to select translation tools and services.…

  Sarah Siwak

Countdown to Going Global, #5: Craft a working translation/localization strategy

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Tip #5 in our countdown is about translation and localization strategy:

  • What will you translate and how?
  • Into which languages?
  • Who’s in charge?
  Sarah Siwak

Countdown to Going Global, #4: Build an internationally-minded team

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You can have impeccable timing, choose the highest-potential countries for your company and prepare your product for a perfect pilot launch, but without a strong team, you won’t get very far. Tip #4 is all about people, and …

  Sarah Siwak

Countdown to Going Global, #3: Define your offering and level of service

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Once you’ve settled on your target countries, it’s likely that you’ll need to make some modifications to your product or service. What works well in your primary market may not sell well across borders.…

  Robert Laing

Happy birthday to us!

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We launched as myGengo on December 18, 2008. And, to be completely honest, during that early period we had no idea what we were doing. We had an online order form, a few dozen tested translators and an idea that we …

  Sarah Siwak

Countdown to Going Global, #2: Research and choose target markets

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In tip #1 of our Going Global Countdown, we reviewed timing and timelines.

Tip #2 is about choosing markets.…

  Sarah Siwak

Countdown to Going Global, #1: Choose your timing and timeline

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Expanding overseas, but not sure where to start?

In this miniseries, we’re tackling everything from timelines to tools and translation best practices to help you on your quest, with a focus on all things related to your expansion digitally.

We’ll explore each …

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