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  Sarah Siwak

Countdown to 2015, #4: Build an internationally-minded team

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You can have impeccable timing, choose the highest-potential countries for your company and prepare your product for a perfect pilot launch, but without a strong team, you won’t get very far. Tip #4 is all about people, and …

  Sarah Siwak

Countdown to 2015, #3: Define your offering and level of service

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Once you’ve settled on your target countries, it’s likely that you’ll need to make some modifications to your product or service. What works well in your primary market may not sell well across borders.…

  Sarah Siwak

Countdown to 2015, #2: Research and choose target markets

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In tip #1 of our Going Global Countdown, we reviewed timing and timelines.

Tip #2 is about choosing markets.…

  Sarah Siwak

Countdown to 2015, #1: Choose your timing and timeline

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Expanding overseas in the new year but not sure where to start?

Up until New Year’s Day 2015, we’re publishing one tip per day explaining how to take your company global. We’re tackling everything from timelines to tools and translation best practices …

  Sarah Siwak

Get our fact sheet on international traveler behavior

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When people begin seriously planning trips, research shows that one of the first places that they head to is—naturally—the internet. They flip through pages of destination listings, researching hotel options, comparison shopping for flights and looking for the best local …

  Charlie Rosas

Two quick translation tips for international travelers

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Traveling abroad but worried about language barriers? Our team has tried its fair share of multilingual dictionaries and image translation apps, and while these tools are perfect for practical needs, they don’t get you beyond the basics. Whether you’re looking to …

  Sarah Siwak

Get Gengo’s free guide to translation for the travel industry

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Travel content is diverse and can be challenging to translate for a company of any size. To help you enhance your international visibility and give customers the best possible experience using your service, we’ve created a special Guide to translating for the

  Adam Emsley

How three website localization methods impact SEO

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While you can localize your website in a number of different ways, each method significantly changes how your site is crawled by popular search engines like Google and Bing. With all of the different methods out there, how do you choose …

  Sarah Siwak

Improve your ecommerce translation ROI

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Is going global worth it?

When it comes to your translation return on investment (ROI), there are a number of factors involved. Did translating improve traffic? Did it grow revenue? Did it boost customer engagement, satisfaction or reduce some sort …

  Sarah Siwak

Translated user reviews are a gold mine for ecommerce. Here’s why.

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Amazing conversion rates. Better customer engagement. Better retention and loyalty. For all of the traditional marketing and advertising your team does, user-generated content like reviews and comments are doing a lot of heavy lifting for you (or can, if you …

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