Blog

 
‘Ideas’
  Sarah Siwak

Translated user reviews are a gold mine for ecommerce. Here’s why.

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Amazing conversion rates. Better customer engagement. Better retention and loyalty. For all of the traditional marketing and advertising your team does, user-generated content like reviews and comments are doing a lot of heavy lifting for you (or can, if you …

  Sarah Siwak

Essential tips for global ecommerce in the holiday season

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This is the second post in a two-part series. Read the first part here.

For ecommerce companies, the holidays call for extra care with shipping and logistics. Global companies like Amazon, Alibaba and Rakuten are already expanding seasonal …

  Sarah Siwak

Why you should sell internationally during the holidays

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This is the first post in a two-part series. Read the second part here.

If you’re not selling overseas during this year’s holiday season, you’re missing out.

While the online holiday shopping season in the US lasts from Thanksgiving …

  Emily Benson

Basics: Translation vs. Localization

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The language services industry loves making things complicated.

What’s transcreation? What about localization? Are they the same, and which service do I need for my business?…

  Robert Laing

Explore the Business Cultures of the World

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At Gengo, we’re a mix of Silicon Valley, Tokyo, Melbourne and a dozen other places, so getting to know how different cultures do business is particularly interesting to us. After I moved to Japan from the UK seven years ago, …

  Shawn Smith

Go at Gengo

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At Gengo, the engineering team is constantly working to create a better experience for our customers and translators. One of the ways we’re doing this is by using more of our favorite new technologies such as Go, an open source programming language.

  Tina Koyama

Olé, Olé, Olé! A World Cup Infographic

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As an avid world soccer fan and Gengo’s Art Director, I’m excited to present our very own infographic dedicated to the World Cup: Timeline of Champions: 85 Years of Soccer

  Ken Yamada

No Machines Allowed: Four Tips for
Great Global SEO

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In a time when most people find new products and services online, search engine optimization (SEO) is critical to great marketing.

Marketers often pour immense resources into SEO, from targeting great keywords down to structuring solid URLs. What most overlook, …

  Matthew Romaine

Gengo-dō: How to Build an International Team

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Over the past four years, Gengo has grown from a tiny partnership to a full-time team of fifty spread across Tokyo, San Mateo and Singapore. For those building an international team from scratch, here’s what we’ve learned along the way.

  Ken Yamada

Getting Digital: Three Things to Consider When Marketing in Japan

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With the world’s third largest economy, Japan is brimming with possibilities for companies thinking about taking a global leap. As with most countries, digital marketing should be high on the list of priorities. For US digital marketers, engaging a Japanese …

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