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‘Ideas’
  Charlie Rosas

Two quick translation tips for international travelers

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Traveling abroad but worried about language barriers? Our team has tried its fair share of multilingual dictionaries and image translation apps, and while these tools are perfect for practical needs, they don’t get you beyond the basics. Whether you’re looking to …

  Sarah Siwak

Get Gengo’s free guide to translation for the travel industry

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Travel content is diverse and can be challenging to translate for a company of any size. To help you enhance your international visibility and give customers the best possible experience using your service, we’ve created a special Guide to translating for the

  Adam Emsley

How three website localization methods impact SEO

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While you can localize your website in a number of different ways, each method significantly changes how your site is crawled by popular search engines like Google and Bing. With all of the different methods out there, how do you choose …

  Sarah Siwak

Improve your ecommerce translation ROI

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Is going global worth it?

When it comes to your translation return on investment (ROI), there are a number of factors involved. Did translating improve traffic? Did it grow revenue? Did it boost customer engagement, satisfaction or reduce some sort …

  Sarah Siwak

Translated user reviews are a gold mine for ecommerce. Here’s why.

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Amazing conversion rates. Better customer engagement. Better retention and loyalty. For all of the traditional marketing and advertising your team does, user-generated content like reviews and comments are doing a lot of heavy lifting for you (or can, if you …

  Sarah Siwak

Essential tips for global ecommerce in the holiday season

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This is the second post in a two-part series. Read the first part here.

For ecommerce companies, the holidays call for extra care with shipping and logistics. Global companies like Amazon, Alibaba and Rakuten are already expanding seasonal …

  Sarah Siwak

Why you should sell internationally during the holidays

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This is the first post in a two-part series. Read the second part here.

If you’re not selling overseas during this year’s holiday season, you’re missing out.

While the online holiday shopping season in the US lasts from Thanksgiving …

  Emily Benson

Basics: Translation vs. Localization

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The language services industry loves making things complicated.

What’s transcreation? What about localization? Are they the same, and which service do I need for my business?…

  Robert Laing

Explore the Business Cultures of the World

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At Gengo, we’re a mix of Silicon Valley, Tokyo, Melbourne and a dozen other places, so getting to know how different cultures do business is particularly interesting to us. After I moved to Japan from the UK seven years ago, …

  Shawn Smith

Go at Gengo

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At Gengo, the engineering team is constantly working to create a better experience for our customers and translators. One of the ways we’re doing this is by using more of our favorite new technologies such as Go, an open source programming language.

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